Snapchat is rolling out a new feature today that includes a tool that allows users to make custom AR (augmented reality) face lenses and caption texts. Users can choose from 150 different lens templates, which can also be personalised with text.
The lenses are priced from $9.99 (£7.17) and increase in price depending on things like the size of the area in which you want them to be available (20,000 to 5 million square feet) and how long the lens lasts.The lens feature is available on desktop browsers or via the Snapchat app on iOS in the US. The company is working to release the feature globally and for android devices. Scroll down for video
Snapchat's latest feature allows users to create custom AR face lenses and new text caption styles for their snaps. Users can choose from 150 different lens templates, which can also be personalised with text
The new feature is similar to Snapchat's custom geofilters, which allow users to place and buy personalised versions of geofilters, directly from their phone.
Geofilters are a location-based tool that allows Snapchat users to share where they are, or what they're up to, by adding overlay text and images to a Snap.
In order to create a custom face lens in the iOS Snapchat app, the user must tap on Settings, then select Filters and Lenses. Then, the user can choose from one of the face lens templates and add text if they like.
Snapchat recommends that users create and purchase their filters at least three hours before an event in to allow for it to be available on time. RELATED ARTICLES
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Share The tool is made for consumers and Snap has said that any company that attempts to use the feature for advertising will not be approved.
Snap's shares have gone up by 22 per cent in after-hours trading to $17.09 (£12.28) thanks to the company's better-than-expected fourth quarter sales of $286 million (£205m), far surpassing expert predictions of $253.2 million (£182m), as companies advertised more in the key Christmas period.HOW DO YOU USE SNAPCHAT'S NEW CUSTOM FACE LENS FEATURE? In order to create a custom face lens in the iOS Snapchat app, the user must:Tap on Settings
Select Filters and LensesChoose from one of the face lens templates
Add text if they like
The new feature allows users to create custom AR face lenses and new text caption styles for their snaps.
The lenses are priced from $9.99 (£7.17) and increase in price depending on the size of the area in which you want them to be available (20,000 to 5 million square feet), how long the lens lasts, and additional factors.
Snapchat recommends that users create and purchase their filters at least three hours before an event in to allow for it to be available on time.
The tool is made for consumers and Snap has said that any company that attempts to use the feature for advertising will not be approved. Users can now choose from one of the face lens templates and add text if they like
Today's new features announcement is part of Snap's to grow its user base and diversify its sources of revenue.
In an effort to make it the even easier to use, Snapchat recently overhauled its app with a fresh new redesign.
The makeover to separate 'social' and 'media', creating a clear distinction between interactions with friends and content from publishers and creators.
Snapchat now 'learns' who your favourite friends are and the Discover window will show content from brands and publishers.
The app redesign is rolling out to users in stages in countries including the UK, US, Australia and Canada.
In an effort to make it even easier to use, Snapchat has overhauled its app with a fresh new redesign. The makeover to separate 'social' and 'media', creating a clear distinction between interactions with friends and content from publishers and creators
A Snapchat spokesperson said: 'Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.'
Users can now swipe left to see the Friends screen, where they can chat with friends and watch their Stories.
They can swipe right to see the Discover screen, where they can watch Stories from publishers, creators, and the community.WHAT HAS SNAPCHAT INTRODUCED IN THE LAST SIX MONTHS?
Snapchat has introduced several major new features in the last six months to increase its popularity, including:App redesign: Separates 'Friends' and 'Discover' pages to create a more personalised experience.
Deluxe bitmoji app: Features new hairstyles and skin tones and more inclusive avatars.
Snap Store: Users can buy a t-shirt with a dog filter plastered on the front or a plushie of the firm's 'augmented reality superstar,' also known as the dancing hot dog, among other items.
Custom geofilters: Geofilters are a location-based tool that allows Snapchat users to share where they are, or what they're up to, by adding overlay text and images to a Snap. They can be placed to cover an area the size of a house up to a 100 football pitches and made visible for a couple of hours up to a few days.
Share Snapchat Stories with anyone: Users can now share Snapchat stories with anyone, regardless of whether they have the app. The features allows users to create a hyperlink for clips and pictures. The feature appears when you press and hold down on certain ‘tiles' in the Discover part of the app.
Add links, voice filters and backdrops to snaps: The 'paperclip' feature allows users to add a link to their snap, which users can open by swiping up. The 'backdrops' feature allows users to add a motif backdrop to their snap by drawing they want to stand outside of the filter. The 'voice filters' allows users to remix the sound of their voice in various different styles, including that of a cat or an alien.
A number of other features not announced by the Venice, Los Angeles firm, have also been picked up on by users.
That includes new fonts and a 'Do Not Disturb' function, that lets you mute notifications from groups and individuals.
During Snap's annual earnings call, CEO Evan Spiegel said: 'Our redesign separates social from media, solving many of the problems that arise when friends are commingled with professional content creators.
'While we are still very early in the rollout, we are optimistic about the potential to unlock additional growth with the redesign of our application.
'Our early observations support the thesis behind the new architecture and the many growth opportunities that it provides.
'For example, in one of our first test markets, we saw that the number of Daily Active Users watching Publisher Stories on Discover grew by over 40 per cent when compared to the old design of the application.' The 'Friends' page is where users will see the friends they talk to the most.
Snapchat still opens to the camera, but swiping left reveals a new 'Friends' page (left), where users see Stories from the friends they talk to the most. Swiping right from the camera now reveals a redesigned 'Discover' page (right)WHAT'S NEW ON SNAPCHAT'S UPDATED FRIENDS PAGE?
To the left side of the Snapchat camera is the new Friends page.
By redesigning the Friends page, Snapchat says it wants to make the app a more personal way to have the best conversations with your real friends that combines friends' Stories, Bitmojis and Chats into one screen.
Snapchat also personalised the order in which they appear so it's easier to find the friends you are looking for.
- The page now encompasses all the ways you keep up with your friends on Snapchat including Chats and Snaps you send back and forth, your friends' Stories, Bitmojis, display names, Friend Emojis, and more.
- Ranking: The order in which Friends appear is based on a combination of signals to provide Snapchatters with a more personal experience with their close friends. Snapchat's machine learning technology takes into account how you are Chatting and engaging with each of your friends to accomplish this.
- Viewing Stories: If your friend has an active Story, you'll see a Story thumbnail next to their name. (When they don't have a story posted, you'll see their Bitmoji.) Tap the thumbnail to watch it. Once you've watched their Snaps, the Story thumbnail disappears to show you their Bitmoji
- Up Next: 'Up Next' is a new screen that appears after you've watched a friend's Story. It provides a preview of the next Friend's Story. Tap the thumbnail to view it, swipe to skip to the next Story, or swipe down or tap 'X' to return to the Friend screen. Snpachat hopes 'Up Next' makes watching Stories more seamless, while still allowing you to choose which stories you want to watch.
- Group Chat: Every Group Chat now has an associated Group Story so group members can create shared Stories together. Only members of the Group Chat can add to and view these Group Stories. Everyone in the group can also save the Group Story. You can add Snaps to the Group Story via the redesigned 'Send-To' screen any time after you take a Snap.
- Fun fact: In Group Chats, the Bitmoji of the friend who most recently Chatted the group will appear at the front of the group thumbnail on the Friend screen. The area shows friends' Stories, their Bitmojis and users Chats all together.
To the right side of the camera, users will now find a brand new Discover page where they can watch Stories from publishers, creators, and the community that they find most interesting.
The new Discover page will serve this content in a full-screen, vertical scroll, ordered on what Snapchat has seen is most relevant and interesting to the user. WHAT'S NEW ON SNAPCHAT'S UPDATED PROFILE PAGE?
The Profile page is the new destination for viewing and managing your own Stories.That includes your personal Story and any other Group or Our Stories that you've contributed to. Just like before, you can manage your Snapchat friends here among other things.
- Access: Tap on your Bitmoji, or silhouette if you don't have Bitmoji linked to Snapchat, or Story thumbnail in the upper left-hand corner to find your Profile. If you have a Story posted, the Story thumbnail will replace your Bitmoji.
- Story Management: The Profile screen is now the go-to place to manage and view your own Story, see who's viewed your Story, save your Story to your Memories, and more. To view your own Story, tap on the Story thumbnail within the Profile screen. Like before, swipe up on the Snap to see who viewed your Story.
- Activity Feed: Snapchat has added a more visible place to present information and user actions on the Profile screen. Prompts could include things like 'sync contacts' or 'help secure your account'.
While the Stories on Discover are algorithmically personalised, Snapchat also curates and moderates everything that is promoted. As part of the redesign, Snapchat has added a few other additions.
Your own Story can now be managed through your Profile page, while Group Chats now automatically have their own Group Story.The Snap Map will now make an appearance on the Discover page in Search. A number of other redesigns seemed to have been slipped into the update under the radar.Users can now send snaps, and look at their personal and Group stories through their Profile pageWHAT'S NEW ON SNAPCHAT'S UPDATED 'SEND TO' PAGE?
After taking a Snap, the new, more visual Send To page makes it easier for Snapchatters to find and send their Snaps to the friends and Groups of friends they want.
The page features more visual, easier to navigate Stories at the top, integrated Bitmoji and new formatting.
- Stories: At the top of the Send To screen, you'll see the Stories you can send your Snaps to, like your own Story, Group Stories and Our Stories. If there are Snaps posted to a Story, you'll see a filled-in Story thumbnail. If not, you may see your friends' Bitmojis within the Story thumbnail.
- Best Friends: Best Friends are the friends you send Snaps and Chats to most frequently. A maximum of eight Best Friends will appear on the Send To screen before sending a Snap. No-one else can see your list of Best Friends. Your Best friends are listed in order from left to right in the Best Friends section.
- For Snapchatters with Story privacy set to 'everyone': Snapchatters with a public Story can now post Snaps to a Story that only their real friends can see, instead of their following. Snapchat has added two 'My Story' posting options that gives public accounts the option to post Snaps to either a 'friends-only' My Story or their 'public' My Story.Do Not Disturb lets you tap and hold on a person or group to mute notifications from them.
This means you won't receive constant alerts, but don't have to go as far as blocking people or leaving groups.Muted people and groups won't know that you have activated the feature.
It was introduced without any fanfare by Snapchat in recent weeks, according to reports in TechCrunch.
Snapchat also confirmed that it is introducing new fonts and text styles, following similar moves by Instagram.
Do Not Disturb lets you tap and hold on a person or group to mute notifications from them. This means you won't receive constant alerts, but don't have to go as far as blocking people or leaving groups
Snapchat also confirmed that it is introducing new fonts and text styles, following similar moves by Instagram. Snapchatters will be given an option to switch between existing small and big text sizes and new Glow neon and Rainbow multicoloured lettering styles
Snapchatters will be given an option to switch between existing small and big text sizes and new Glow neon and Rainbow multicoloured lettering styles.
Text captions will also be treated like stickers, which means more than one caption can be added to the same Snap, another existing feature on Instagram.The update is one of a raft of new features rolled out by Snapchat in recent months.
In January, Snapchat launched a 'Deluxe' version of its Bitmoji app to let users create more realistic personal avatars.
To make the Discover page even more entertaining, Snapchat will also start providing creators with a more rewarding experience that includes better distribution and monetisation opportunitiesWHAT'S NEW ON SNAPCHAT'S UPDATED DISCOVER PAGE?
To the right side of the camera is a new redesigned Discover page where you can watch Stories from publishers, creators, and the community you find most interesting.
The new page will serve you content in a full-screen, vertical scroll, ordered based on what is most relevant and interesting to you, while still giving you the chance to discover new content and creators.
- Endless content: Discover now features an endless scroll of content, ordered to match each Snapchatters' individual interests. In addition to premium content from leading publishers, networks and studios, some public Stories posted by Snapchatters outside of your friend group will now appear on the Discover screen, including Official Stories and Geo Stories.
- Ranking: Discover content is ranked based on a number of signals, such as views, subscriptions and shares to help predict the most interesting Stories for each Snapchatter.
- Human Programming and Editorial Judgement: While data helps Snapchat get the right stories to the right Snapchatters, human editorial judgement will always be more important than technology on Discover. Snapchat has a team of content programmers that promote interesting and important content to diversify each user's Discover experience.
-Moderation: All the content on Discover, except Publisher Stories, Shows, Our Stories and content from creators you already subscribe to, will be reviewed by human moderators before it can appear on Discover.
-Subscribe: Snapchatters can subscribe to Stories in the Discover feed that are interesting to them, not just Publisher Stories and Shows. Once subscribed, a bookmark icon will always appear on the cover tile for the Story making it easier to find.
-Auto Advance: All content in Discover auto-advances from one Story to the next to create a seamless viewing experience.
- Hiding Content: Snapchatters can hide content they see in Discover by pressing and holding on the cover tile, and selecting the option to hide content.
The app now has hundreds of new physical features, including a range of hairstyles, skin tones and accessories, that can be used to create animated characters.
Unlike the previous Bitmoji app, all features - such as makeup and high heels - can be applied to both male and female characters.
In December 2017, it unveiled Lens Studio, which lets you create your own animations for Snapchat's augmented reality lenses.
Speaking at the launch of a trial of the new features in November, Mr Spiegel added: 'Until now, social media has always mixed photos and videos from your friends with content from publishers and creators.
'While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.'The new Snapchat separates the social from the media.'
As part of the redesign, Snapchat has added a few other additions. Your own Story can now be managed through your Profile page, while Group Chats now automatically have their own Group Story
From professional designers to students, the software monografia
helps you bring to life anything your imagination can conjure.
In October 2017, the firm teamed up with several online services to enrich its platform, introducing a new feature called 'Context Cards'.
Select Snaps now show a 'more' button that links users to information related to the locations pictured, including opening hours or contact details.
The feature can also help you take simple actions such as booking a ride with Uber or reserving a table through Bookatable or Open Table.
How Snapchat is separating social from media - Axios
Snapchat slips in features like fonts and do not disturb amidst redesign | TechCrunch